Talk about AI driven

In recently, I read a good free ebook “AI driven design” from awwwards,

https://www.awwwards.com%2FAI-driven-design%2F&usg=AOvVaw0EGSfYZZYWEcAf_WtURI9L

To think about our mindset to resolve problems.   It was evolved from incident (problem) driven to 

Data driven and nowadays to AI driven.  But what is AI driven, it is not clear for the most people in the world.

Even it become buzzwords today. From awwwards’s ebook, He mentioned the AI design should be tended to reduce choice, but not give a choice.